Written by a UK business owner in his twenties, exploring how businesses, markets and economies work.

I write about:

  • Business models and competitive advantages

  • Companies, valuations and investing

  • Economic incentives and decision-making

  • History and its lessons for business and markets

These are my personal views, not those of my company. Nothing I write constitutes investment advice, and I may or may not invest in the companies discussed.

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Independent research and observations on business, investing, economics and history.

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